Rooted in the hearts of South Africans, Willard Batteries combines technology and a quest for perfection to bring you a battery of unrivalled standing.
The Willard product range is manufactured in Port Elizabeth. With a presence in South Africa since the 1920s, local production of this highly rated automotive battery started in 1954. Today, the factory reflects the true South African spirit of combining imported state-of-the-art technology with good old South African ingenuity and know-how.
Rated amongst consumers as their battery brand of choice*, Willard Batteries includes a comprehensive range of premium quality automotive batteries to the OEM and replacement market. Apart from being voted as the most loved car battery brand, the Independent Market Research confirmed the undisputed high level of brand awareness and brand loyalty towards Willard Batteries.
The product range which also includes batteries for agricultural applications such as truck and tractor batteries, is designed and ideally suited to cope with Africa’s harsh conditions. The brand will continue to develop and deliver products to meet its consumers’ future needs. It also remains committed to its environmental responsibilities through recycling.
Over the years, Willard Batteries has built a strong track record of service excellence and established trust in the hearts and minds of its customers. Looking to the future, Willard Batteries will continue to build and live its brand legacy, strengthening relationships with both suppliers and customers.
*Independent market research 2015 & 2018