About AutoX

AutoX is home to well-known battery brands: Willard, SABAT, VARTA and HiFase.

AutoX is a leading South African automotive lead‑acid battery manufacturer, supplying local and selected African and European markets with our well-known battery brands. We are also the official distributor of VARTA in South Africa and other selected African countries

Serving both the Original Equipment Manufacturer (OEM) and aftermarket replacement market sectors, AutoX provides a wide range of batteries including automotive car and truck batteries, industrial batteries, as well as motorcycle and leisure batteries.

We are proud to supply some of the major OEMs and more than 3 000 automotive replacement retail outlets across South Africa and selected African countries. The retail outlets include parts retail stores, fitment centres, a unique Xpress battery specialist channel as well as resellers of batteries in the DIY (Do It Yourself) and DIFM (Do It For Me) markets. We also export automotive and leisure batteries to the United Kingdom. 

Our shareholder is Trinitas Fund General Partner (Pty) Ltd, an independent South African private equity firm. 

Leading automotive battery manufacturer and supplier in South Africa

Home to leading automotive brands, Willard, SABAT and HiFase Batteries and official distributor of VARTA Batteries in South Africa and selected African countries

Provider of excellent sales service to 3 000 automotive replacement retail outlets across South Africa and selected African countries

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AutoX Battery Technology

The AutoX History

From the very beginning, premium quality has been our goal. Our well-established, reputable brands are the result of quality products complemented by service excellence.

Committed to Transformation

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AutoX is a South African manufacturing company that makes a significant and positive contribution to the local automotive market. As a South African company employing over 600 people countrywide, we subscribe to transformation and employment as well as the upliftment of previously disadvantaged individuals.

AutoX is committed to the development of our supplier base through Enterprise Development Programmes. AutoX offers growth opportunities for entrepreneurs in the retail aftermarket replacement sector that benefits end-users through the supply of reliable, quality batteries at cost-effective price points.

CSI Initiatives

AutoX has a history of giving back and we are committed to making a positive impact in the communities we serve. Our corporate social investment (CSI) programmes include support for the Quadriplegic Association of South Africa (QASA) by sponsoring SABAT batteries for electric wheelchairs; cooperation with Reach For A Dream whereby we aim to inspire hope, courage and strength in the lives of critically ill and vulnerable children; the adoption of St Thomas High School in Port Elizabeth, helping to upgrade infrastructure and supplying learning equipment such as laboratory materials and computers; and sponsoring ad-hoc initiatives through Good Morning Angels and Caring Daisies.